THE STORY BEHIND WATERMARK
At Watermark we are a team with experience and youth on our side, not to mention more than 30 years of expertise to our name
At Watermark, heritage and innovation work hand in hand. Our team combines youthful energy with more than three decades of industry expertise, creating a studio where experience, craftsmanship and fresh design thinking come together.
The company was founded in 1989 by Betty and Richard Farmer in the rural countryside of Buckinghamshire. Richard’s engineering background, paired with Betty’s passion for home renovation and interior design, formed the foundations of a business built on technical understanding and an instinct for beautifully considered spaces. Their shared vision quickly evolved into a dedicated kitchen and bathroom design studio and showroom, where thoughtful design and quality craftsmanship became the hallmark of the Watermark name.
This natural progression proved immediately successful, establishing a reputation for tailored design and exceptional service that continues to define the company today.
Now led by their son Dan Farmer and business partner Max Brown, Watermark remains proudly independent, supported by a close-knit team of experienced specialists. At the heart of the business is a commitment to creating beautifully designed spaces and delivering products of outstanding quality for every client we work with.
THE WATERMARK TEAM
Skilled designers and craftsmen
At Watermark, every member of our dedicated team plays a crucial role, making our approach truly unique. From our experienced Designers who bring your ideas to life, to our skilled craftsmen who ensure exceptional quality to detail.
We value each individual's contribution. Our commitment to teamwork ensures that your vision is realized with precision and care.
Dan Farmer
Managing Director
Dan started working at Watermark as a teenager helping his parents with the business in school holidays. He is now the Managing Director and has been growing Watermark for the last 25 years. Dan is very passionate about design as he is about being a small business owner.
Dan seems to have passed on his love of design to his son, Ollie, who is already showing signs of wanting to join the family business… he is only 5 years old!
Max Brown
Sales Director
Max Brown joined Watermark in 2014. Max has a background in construction as a builder. Prior to this he studied Art and Design at College and University. His clients find this combination very useful when it comes to tackling any challenges within a project.
Max can be found mainly in our Amersham showroom. In his spare time, Max is a keen Golfer and likes to spin some records in his own kitchen!
Caroline Cruickshank
Company Secretary
Caroline Cruickshank has been with Watermark since 1999, even longer than Dan has! She is our Company Secretary and her role involves managing administration and accounting for the company as well as supporting Dan and Max with the smooth running of Watermark.
You can find Caroline in our Oakley Showroom, but in her spare time she can be found helping out at her Dad's farm in Brill!
Monika Dworak
Senior Bathroom Designer
Monika has been with Watermark since 2020, creating customized bathrooms that balance functionality and style. With a master’s degree in Interior Design, she excels in innovative layouts, colour harmony and keen attention to detail.
Full of many talents, Monika is a new mum to 2 little boys and has even had her own book published!
Angie West
Senior Kitchen Designer
Angie has a background in illustration and design and has worked with Watermark since 2023. With over 6 years of kitchen design behind her and a keen eye for detail, you can guarantee your project will be beautiful and functional.
In Angies spare time she can often be found in an antique store or pottering around in the garden with her 2 cats.
Miss Mabel
Head of Lunch Inspection
Mabel is a 5 year old Apricot Cavapoo and enjoys working with her mum Caroline in the office. Best known as Miss Mabel, she specialises in taste testing everyone’s lunches.
When Mabel is not protecting us from delivery drivers in high viz jackets, she can be found napping for three quarters of her shift (part timer!).
Phil East
Installation Manager
Phil has extensive experience in joinery and cabinet making. We always have positive feedback from our clients when it comes to Phil given his attention to detail is second to none.
When Phil isn't working his magic for us, he plays pool for his local club and booking in his next tattoo!
Martin Javes
Warehouse Manager
You’ll meet Martin when he delivers your new kitchen or bathroom to your home. He organises all our deliveries and manages our warehouse in Oakley.
In Martins spare time he enjoys growing his own veg, making bread and being master of the pub quiz - what doesn't this man know!?
OUR DEDICATION TO QUAILITY
A team you can rely on
Excellence – We balance form and function to create high-quality, practical, and visually stunning designs.
Integrity – We work with honesty, clear communication, and trust at the heart of everything we do.
Precision – We pay meticulous attention to detail, ensuring every aspect of our work meets the highest standards.
Attentive – We actively listen, remain approachable, and tailor every
experience to meet our customers' unique needs and help them feel heard and understood.
Passion – We take pride in our work, bringing professionalism, enthusiasm and dedication to every project to bring dreams to life.
FORWARD THINKING
Watermark's Promise
We pride ourselves in thinking outside of the box, from a blank canvas of a new build or extensions, to the complexities of listed properties and their wonky walls. Our team are able to come up with solutions to bring your vision to life.
BUILT TO LAST
Our skilled craftsmanship
All of our products come with guarantees for your peace of mind. We ensure our projects are able to stand the test of time with all the things life can bring along. Watermark put your family at the heart of every project so that your space will adapt as your family evolves and needs change.
SKILLED DESIGNERS
Your personal contact
When you start your journey with Watermark, your personal designer will be with you from start ot finish to ensure a smooth and enjoyable process. Watermark pride themselves in their customer service as we understand how important trust is to our clients, especially when undoing big renovations.
BESPOKE KITCHENS
Kitchens you can rely on
A Watermark kitchen is tailored to be the heart of your home. As a place designed for cooking, socialising, dining and entertaining, it is a hub for creating lifelong family memories. With endless functions, it deserves to be spoilt with exceptional details.
Whether you're drawn to the timeless feel of a classic kitchen, the sophisticated tone of a contemporary kitchen, the elegance of a handle-less kitchen, or the individuality of a bespoke kitchen.
Let us give you a touch of inspiration.
LUXURY BATHROOMS
Bathrooms designed around you
Elevate your daily routine with Watermark's bespoke bathrooms. From crisp modern designs to classic elegance, we tailor your bathroom to reflect your unique style and lifestyle.
Through personalized consultations in our stunning showrooms or in the comfort of your own home, our designers attentively listen to your preferences and requirements, ensuring that every design proposal is as unique as you are.
Explore our collection for inspiration and reimagine your personal retreat.
THE BRANDS BEHIND WATERMARK
Perks of working with an independant kitchen retailer? More choices!
To give your Watermark kitchen or bathroom a beautiful combination of form and function, we’ve teamed up with the finest brands to ensure your custom design is complete with luxury appliances.
Intelligent, high-tech appliances not only look aesthetically pleasing but provide additional usability and longevity. Superior client care is a core Watermark value, so we've carefully selected well-respected brands that are functional, long-lasting and reliable.
Our close relationship with our suppliers keeps us well-informed with the latest appliances meaning your luxury kitchen or bathroom is always on-trend.
